ABOUT ME
Art direction is a combination of skills,
interests and passion… to always look a little further
OVER THE YEARS I HAD THE OPPORTUNITY
TO WORK FOR:
SMEG appliances, ORI hosiery, POLIS ceramics, CLARINS body and maquillage, HERMES parfums, AZZARO parfums, COCCINELLE bags and accessories, TOSCA BLU bags and accessories, PARMAREGGIO Parmigiano Reggiano, LEPEL underwear and corsetry, COVERI underwear, VILLANI sausages, FLOORGRES ceramics, MASERATI Luxury Cars, MASSEY FERGUSON tractors, SYSTEM GROUP plants for the ceramic industry and logistic systems, MEETING OF RIMINI international event, CHEF EXPRESS catering company
Studies and career
1983
National Institute of Art in Modena “Adolfo Venturi” Graduate in Graphic Design and Photography
1988
European Institute of Design in Milan University graduate in advertising and editorial illustration
1988
TRIS advertising agency in Modena Creative Designer
1993
STS advertising agency in Modena Art Director
2008
R&S&C advertising agency in Modena Creative Director
2019
Piùossigeno creative agency in Modena Owner
SOME DETAILS ABOUT MY WORK
AS ART DIRECTOR AND CREATIVE DESIGNER
LEPEL UNDERWEAR AND CORSETRY
Study of the brand communication through traditional advertising, above the line (Magazine, TV, radio, posters) and below the line (brochures, catalogs, packs, etc.). Devising and executing of story boards for the spot tv production.
COCCINELLE BAGS AND ACCESSORIES
Study of the brand communication through traditional advertising, above the line (Magazine) and below the line (brochures, catalogs, etc.). Photographer selection, design and preparation of photo shoots.
VILLANI SAUSAGES
Direct contact with the company for the best interpretation of the communication goals. Study of the brand communication through traditional advertising, above the line (Magazine, TV, radio, posters) and below the line (brochures, catalogs, in store promotion, etc). Photographer selection to realize still life, design and preparation of photo shoots. Ideation and writing of the script to recorde radio commercials.
SYSTEM CERAMICS IMPIANTI PER L’INDUSTRIA CERAMICA
Direct contact with the company for the best interpretation of the communication goals. Study of the brand communication through traditional advertising, above the line (Magazine, TV, radio, posters) and below the line (brochures, catalogs, in store promotion, etc). Web design: landing pages, banners, DEM (direct e-mail marketing) and website. Definition of trademarks and logos for companies and productive systems of the group.
MEETING DI RIMINI INTERNATIONAL EVENT
Direct contact with the press office for the best interpretation of the communication goals. Application of the brand through above the line, belowe the line and web. Application of the defined image in the fair and exhibition area.
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Art director skills
