ABOUT ME

Art direction is a combination of skills,

interests and passion… to always look a little further

OVER THE YEARS I HAD THE OPPORTUNITY

TO WORK FOR:

SMEG appliances, ORI hosiery, POLIS ceramics, CLARINS body and maquillage, HERMES parfums, AZZARO parfums, COCCINELLE bags and accessories, TOSCA BLU bags and accessories, PARMAREGGIO Parmigiano Reggiano, LEPEL underwear and corsetry, COVERI underwear, VILLANI sausages, FLOORGRES ceramics, MASERATI Luxury Cars, MASSEY FERGUSON tractors, SYSTEM GROUP plants for the ceramic industry and logistic systems, MEETING OF RIMINI international event, CHEF EXPRESS catering company

Studies and career

1983

National Institute of Art in Modena “Adolfo Venturi” Graduate in Graphic Design and Photography

1988

European Institute of Design in Milan University graduate in advertising and editorial illustration

1988

TRIS advertising agency in Modena Creative Designer

1993

STS advertising agency in Modena Art Director

2008

R&S&C advertising agency in Modena Creative Director

2019

Piùossigeno creative agency in Modena Owner

SOME DETAILS ABOUT MY WORK

AS ART DIRECTOR AND CREATIVE DESIGNER

LEPEL UNDERWEAR AND CORSETRY

Study of the brand communication through traditional advertising, above the line (Magazine, TV, radio, posters) and below the line (brochures, catalogs, packs, etc.). Devising and executing of story boards for the spot tv production.

COCCINELLE BAGS AND ACCESSORIES

Study of the brand communication through traditional advertising, above the line (Magazine) and below the line (brochures, catalogs, etc.). Photographer selection, design and preparation of photo shoots.

VILLANI SAUSAGES

Direct contact with the company for the best interpretation of the communication goals. Study of the brand communication through traditional advertising, above the line (Magazine, TV, radio, posters) and below the line (brochures, catalogs, in store promotion, etc). Photographer selection to realize still life, design and preparation of photo shoots. Ideation and writing of the script to recorde radio commercials.

SYSTEM CERAMICS IMPIANTI PER L’INDUSTRIA CERAMICA

Direct contact with the company for the best interpretation of the communication goals. Study of the brand communication through traditional advertising, above the line (Magazine, TV, radio, posters) and below the line (brochures, catalogs, in store promotion, etc). Web design: landing pages, banners, DEM (direct e-mail marketing) and website. Definition of trademarks and logos for companies and productive systems of the group.

MEETING DI RIMINI INTERNATIONAL EVENT

Direct contact with the press office for the best interpretation of the communication goals. Application of the brand through above the line, belowe the line and web. Application of the defined image in the fair and exhibition area.

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Art director skills

THANKS FOR YOUR ATTENTION!

KEEP IN TOUCH!

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Stefano Amati, Via Filippo Juvara 14/C, 41012 Carpi (MO) – Italy – Phone +39 3703754766